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In order to once again form a crushing advantage over the Android camp, Apple has spent a lot of money this year. The first thing is to cover all TSMC’s 3nm process. Except for Apple, other manufacturers will not be able to use 3nm chips at least this year. It will provide a solid foundation for the price increase of iPhone 15 Pro (the iPhone 15 standard still uses the A16 chip based on TSMC’s 5nm process).
In addition to chips, the screen is basically a major advantage over the Android camp. It was previously rumored that other manufacturers besides Samsung would provide screen components for the iPhone 15 series. However, the latest news shows that Apple is once again leading the Android camp in terms of display effect. First level, all iPhone 15 series screen orders were given to Samsung. From this point of view, the screens previously sent by other manufacturers for testing still did not meet Apple’s requirements.
So what are the screen advantages of the iPhone 15 series models?
The entire series uses Samsung M12 material screens. In fact, the iPhone 14 Pro also used the same material screen last year. This year it is equivalent to the standard configuration of the entire series. This means that Samsung will significantly increase the supply of high-quality screens to Apple this year.
In fact, Samsung has always regarded Apple as its most important supplier partner when it comes to supplying screens to the outside world. It even values Apple more than itself in supplying high-end screens. The screens used by iPhones are often more advanced than those used by Samsung mobile phones at the same time. Advance, please don’t think this is nonsense, this is a fact.
Samsung’s screen supplier is Samsung Display, and its mobile phone supplier is Samsung Electronics. The two departments are not affiliated with each other. Instead, there is performance competition pressure within the entire Samsung group. In terms of high-end mobile phone sales, although Samsung mobile phones are in the tens of millions every year, But there is still a big gap compared with the iPhone. If Samsung Display wants to improve its performance, it must choose the most advantageous buyer.
Hundreds of millions of iPhones are sold around the world every year. If Samsung’s display department gives priority to supplying screens to Apple, it will obviously gain greater profits. Samsung mobile phones also sell hundreds of millions of units around the world every year, but most of them are For mid-to-low-end models that rely on machine-hailing tactics to generate sales, it is obvious who can make more money doing business with them.
Moreover, the screens Apple purchases from Samsung’s display department for iPhone use are exclusively customized, which means they are only provided to Apple, and other manufacturers cannot use similar screens.
Of course, there is news that Sony can also obtain exclusive customized screens from Samsung Display, but Sony’s mobile phone sales are almost negligible around the world, so it is not convincing.
The highest-grade Samsung screen currently used in domestic mobile phones is E6, which is still far behind the M12 used by Apple. As for the iPhone’s screen advantages, domestic mobile phones cannot catch up for the time being. In this regard, we can only place our hope on domestic products. Being able to catch up from behind.
There is even news that Samsung Display will provide M14 screens for Apple next year alone. Samsung itself and other friends can only use M13 at most. Apart from Apple’s “money capabilities”, no other manufacturer can do such a thing.